Tuesday, 2 April 2013

The Importance of Property Styling

Gone are the days when buyers could look at a home with layers of wallpaper and funky carpets and envision it transformed by their own special touches.

With the popularity of TV shows like Selling Houses Australia and The Block that influence the real estate market, nine out of 10 buyers can’t see past what they’re presented with.
With that in mind, these Top 10 property styling tips will add value to your home when it’s time to sell.

  • Property Styling Tip 1
Smart Upgrades
Be smart when investing money in flooring or kitchen cabinets. While it may be tempting to splurge on red lacquered cabinets, you risk alienating your home’s target buyers. If they don’t love it, they will either walk away or make you an offer that factors in the cost to change what you have done.

  • Property Styling Tip 2

Freshen Up with Paint

 As one of the least expensive design elements that has the most dramatic impact, paint is one of our top recommendations. By keeping main living spaces in neutral tones of cream, greys or taupes, you will increase your home’s overall saleability.


  • Property Styling Tip 3

Dress Up Your Cabinets

For an inexpensive update, we often recommend adding some modern hardware to cabinets. Buyers always appreciate the bling it adds to your cabinetry.


  • Property Styling Tip 4

Give Your Rooms a Purpose

Showcase rooms in keeping with their intended purpose. How you live in your home isn’t necessarily how you sell it. Don’t show your formal dining room as an office or playroom – stage it as an eating space so buyers can see the room’s intended function.


  • Property Styling Tip 5

Light It Up


Lighting is a key design element that dramatically affects how a buyer feels about a home. Dark rooms, or rooms with harsh overhead lighting, do not show well, and they certainly do not set a mood conducive to wooing potential buyers. Invest in modern table lamps and dining pendants so that each space is both well-lit and welcoming.



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  • Property Styling Tip 6

Maximize Your Focal Points


Arrange furnishings to show off room features, such as fireplaces, bay windows or builtins. Highlighting these architectural elements adds significant value to key selling spaces.


  • Property Styling Tip 7

Add the WOW Factor


Against a neutral backdrop, add key pops of colour in decor accents, pillows and artwork to create stunning spaces that buyers will remember.


  • Property Styling Tip 8

Show that You Care

Details matter. Tackle all those little deferred maintenance issues. A squeaky door, or a window with a crack in it, tell a sad story of neglect that will make people wonder what else in the home has been ignored.


  • Property Styling Tip 9

Good Photography

Grab the attention of potential buyers by investing in professional photography once your home is show-ready. With over 95 per cent of buyers browsing online first, great pictures are essential to drawing attention to your home.


  • Property Styling Tip 10

Hire a Pro


A professional property stylist will customise an action plan for the homeowner to implement, or the home stager can be hired to handle all aspects of getting the property ready for sale. A professional property styling company will discuss all of the above points during the course of their FREE property styling consultation so that homeowners get the best possible property styling advice and direction to maximize their selling experience.


For a FREE Property Styling consultation contact Advantage Property Styling on 02 9667 1344 or email us on info@advantagestyling.com.au